"The clearest way to differentiate your student in gaining admission to a competitive school is through athletics."

-Lane Odom, Founder



In an effort to help solve the recruiting process riddle and bridge the gap between prospects and college coaches, Lane started SPORTMATCH in 2013. As the son of former head Wake Forest and South Carolina coach Dave Odom, he grew to love basketball at a young age. During his career, he served as a Division I Assistant Basketball Coach at Alabama, ECU, UNCC and Missouri. He has coached in 10 NCAA Tournaments including a Sweet 16 run with Alabama and an Elite 8 appearance with Missouri. Lane coached players such as Latrell Sprewell, Robert Horry, Linas Kleiza, Antonio McDyess, and Kareem Rush while in the college ranks. Lane considers this entrepreneurial venture as one that can not only enhance the experience of the student athlete but also the athletic community.


David co-founded a successful internet marketing company based in New York City which he ran for 12 years before becoming chief of staff at Moore Charitable Foundation concentrating on environmental issues. In 2014 David joined SPORTMATCH where his focus will be on business development, marketing and developing the New York City Metro area. He played Varsity basketball, baseball and soccer at Virginia Episcopal School in Lynchburg, VA before attending college at UNC-Chapel Hill. He is anxious to help deserving prospects realize their dream of playing a college sport.